At The Purest Solutions, we are mindful of our social responsibilities alongside our environmental commitments, and we actively involve our users in these efforts. By featuring the hashtag #birkadıniçindiğerine (from one woman to another) on our product tabs, we promote and support social solidarity.

Support to Life (Hayata Destek) Association is a humanitarian organization that has been working since 2005 to ensure that communities affected by disasters can access their fundamental rights and needs. Operating on the core principles of humanity, non-discrimination, impartiality, independence, and accountability, the association carries out vital activities in the fields of emergency relief, refugee support, child protection, and strengthening civil society. By providing rapid and effective solutions in crisis situations, Support to Life helps communities recover while supporting sustainable development through long-term projects. In this regard, it continues to work toward increasing community resilience and building a stronger future.

Every year, as a tradition for March 8th, International Women's Day, we prepare gift kits together with the dedicated women of the Support to Life (Hayata Destek) Association. We are delighted to offer these gift kits—curated in alignment with the meaning and importance of this special day—to our users alongside our products.

Following the earthquake in our country, we took action on the ground both during and after the disaster, working side-by-side with The Purest Solutions employees and Support to Life teams to support intensive relief efforts in the region. We funded our annual International Women's Day project, #birkadıniçindiğerine—centered on gifting and social solidarity—to bring hope to women in the earthquake-affected areas.

With the awareness gained through our partnership with the Support to Life Association, we focused our 2023 support activities on post-disaster recovery. By organizing Skincare Workshops for women and Children's Festivals in the disaster zone, we made our initial commitment to maintaining our presence and support in these regions.

In 2024, these Skincare Workshops and our ongoing support initiatives continued to be implemented in close collaboration with the Support to Life Association.

At The Purest Solutions, in collaboration with the Support to Life (Hayata Destek) Association and Watsons, we are organizing Skincare Workshops throughout 2024 in earthquake-affected regions. Designed in alignment with sustainability principles,
these workshops offer participants the opportunity to maintain their own self-care practices while fostering positive contributions to the community.

Our Skincare Workshops aim to strengthen community bonds and increase solidarity by providing women with a relaxing and enjoyable environment. Through activities such as skin analysis, skincare applications, and the distribution of hygiene kits, we ensure that participants can step away from stress.

These projects are designed based on the principles of environmental and social sustainability. In collaboration with the Support to Life (Hayata Destek) Association, these events aim to create an atmosphere where outer beauty is harmonized with inner care and mindfulness. While our workshops enable individuals to maintain their own self-care routines, they also provide positive contributions to society.

At The Purest Solutions, we organized an unforgettable festival for children in collaboration with the Support to Life (Hayata Destek) Association. The festival began with meet-and-greet icebreakers, followed by fun-filled moments of dance and music. Throughout the event, children enjoyed face-painting activities. To conclude the day, coloring sessions featuring The Purest Solutions Serum illustrations were held within the Support to Life containers
and trailers, and OKI and HIJI bags were distributed to the children.

Through this event, we provided children with both a joyful experience and an opportunity for psychosocial support. At The Purest Solutions, we take great pride in fulfilling our social responsibilities and are deeply happy to have brought smiles to the faces of these children.

Running for Support to Life: Together at the Istanbul Marathon