The Purest Solutions (TPS) & Hayata Destek Association

As The Purest Solutions, alongside our environmental responsibilities we are also aware of our social responsibilities, and we involve our customers in this social responsibility. By saying #birkadıniçindiğerine ("one woman for another") on our product caps, we support social solidarity.

Hayata Destek Association is a humanitarian aid organization that has aimed since 2005 to ensure that communities affected by disasters have access to their basic rights and needs. Working on the principles of humanity, non-discrimination, impartiality, independence and accountability, the association carries out important activities in emergency relief, refugee support, child protection and strengthening civil society. By offering quick and effective solutions in crisis situations, Hayata Destek Association helps communities get back on their feet while supporting sustainable development through long-term projects. In this spirit, it continues to work to increase the resilience of communities and build a stronger future.

Every year on International Women's Day, March 8, we have made it a tradition to prepare gift kits together with the dedicated women of Hayata Destek. In keeping with the meaning and importance of this special day, we are delighted to offer these gift kits to our customers alongside our products.

Following the earthquake in our country, we took action on the ground during and after the quakes, together with The Purest Solutions employees and the teams of the Hayata Destek Association, to support our intensive activities in the earthquake zone. We funded our annual Women's Day project, #birkadıniçindiğerinehediyeleşme (women giving gifts to women), and our social solidarity initiative to bring hope to the women of the earthquake region.

Inspired by the awareness our partnership with the Hayata Destek Association has given us, in 2023 we focused on our support activities following the natural disasters. By organizing Skincare Workshops and Children's Festivals for women in the disaster zone, we made our first promise that we would continue our presence and support in these regions.

In 2024, the Skincare Workshops and our support were carried out in cooperation with the Hayata Destek Association.

At The Purest Solutions, throughout 2024 we are organizing Skincare Workshops in the earthquake regions in cooperation with the Hayata Destek Association and Watsons. These workshops are designed in line with sustainability principles
and give participants the opportunity to maintain their own self-care practices and make a positive contribution to their community.

Our Skincare Workshops offer women a relaxing and enjoyable setting, aiming to strengthen community ties and increase solidarity. Through activities such as skin analysis and skincare, and the distribution of hygiene kits, participants get a break from stress.

These projects are designed around the principles of environmental and social sustainability. With these events, held together with the Hayata Destek Association, we aim to create an atmosphere that combines not only outer beauty but also inner care and attentiveness. Our Skincare Workshops allow individuals to keep up their own care routines while also making a positive contribution to society.

At The Purest Solutions, together with the Hayata Destek Association, we organized an unforgettable festival for children. The children started with get-to-know-you and warm-up games, then had a great time with dance and music. Face painting activities were offered throughout the event. At the end, in the Hayata Destek Association's containers
and caravans, we colored in coloring sheets shaped like The Purest Solutions Serum together with the children, and handed out OKİ and HİJİ bags.

With this event, we gave children the chance to have a fun time as well as to receive psychosocial support. At The Purest Solutions, we are delighted to fulfill our social responsibilities and to put a smile on children's faces.